Eleven years into my marriage, I lay awake trying to work out how long it had been since my wife had actually finished with me.
I couldn't come up with a number.
I didn't tell her. I didn't tell anyone.
I just started reading at one in the morning with the screen brightness turned down, the way a lot of us do.
What I found was an industry selling the same thing in different packages: you're too small, get bigger.
What the research said was that the zones deciding it for her are shallow, and they respond to pressure, texture and friction rather than depth.
I'd been buying the solution to a problem I didn't have, and so had millions of other men.
We work from what's actually true about how bodies respond, we build the thing that follows from it, and we ship it in a plain box because no man should have to explain himself to anyone.
That principle came first. Everything we make comes after it.
— Liam
Founder, AlphaForceMD